Privacy Policy

This Privacy Policy explains how S. Rays, Inc., which operates as Shady Rays, along with its affiliated companies and related entities, handles personal data collected through websites, mobile apps, physical retail locations, customer support channels, and other services. It applies to anyone who interacts with the brand in any way, whether by browsing online platforms, making purchases, reaching out to customer service, or taking part in marketing and promotional activities.

As part of regular business operations, various types of personal and technical information may be collected from users. This can include identifying details such as names, contact information, billing and shipping addresses, email addresses, and account login credentials. Device related data may also be gathered, including IP addresses, browser types, operating systems, and advertising identifiers. In addition, systems may collect information through cookies, pixel tracking tools, and similar technologies that help analyze user behavior and improve how the platform performs. Other types of data can include purchase history, browsing activity across the website, interactions with advertisements, customer service communication records, and in some cases audio recordings of support calls or visual data from in store security cameras. Analytical insights drawn from this information may also be used to better understand customer preferences and patterns of behavior.

Information comes from multiple sources. Users may provide data directly when they create accounts, place orders, sign up for communications, or contact support teams. Additional data is collected automatically through digital tracking technologies embedded on websites and applications. Information may also be received from third parties such as payment processors, shipping providers, analytics services, marketing partners, and social media platforms when users interact with content or services through those channels.

The information collected is used for a range of operational and business purposes. These include processing transactions, fulfilling orders, providing customer assistance, managing accounts, and delivering personalized shopping experiences. Data is also used to improve how the website works, enhance product offerings, conduct research and analytics, and support marketing and advertising efforts. Additionally, collected information may be used to maintain system security, detect and prevent fraud, comply with legal obligations, and manage internal business operations like auditing and record keeping.

In certain situations, personal information may be shared with others. This can happen when users give consent, when working with affiliated companies, or when using third party service providers who help with business functions such as payment processing, shipping, data analysis, or marketing. Information may also be shared in connection with corporate transactions like mergers, acquisitions, or restructuring. Furthermore, data may be disclosed when required by law or when necessary to protect the rights, property, or safety of the company, its customers, or others.

E-commerce operations are supported by outside hosting and payment infrastructure providers, including Shopify, which is responsible for securely processing and storing transaction related data according to industry standards. Reasonable administrative, technical, and organizational safeguards are in place to help protect personal information against unauthorized access, loss, or misuse. Data is kept only as long as needed to fulfill the purposes described in this policy or as required by applicable laws.

Users have certain rights and choices regarding their personal information. These may include accessing, updating, correcting, or deleting account data, managing communication preferences, and controlling cookie usage through browser settings. Options for opting out of interest based advertising may be available through industry tools and frameworks provided by organizations such as Google, the Digital Advertising Alliance, and the Network Advertising Initiative. Certain global privacy control signals are recognized as valid opt out mechanisms, while some browser based Do Not Track signals may not be supported.

Depending on where someone lives, additional privacy rights may apply under regional laws. These can include rights related to access, deletion, correction, or restriction of personal data processing, as well as the ability to opt out of data sharing practices used for targeted advertising. Specific legal protections vary by location, including requirements under various state and international privacy regulations.

The services offered are not directed at children under 13 years old, and no personal information is knowingly collected from individuals in that age group. If it becomes known that such data has been collected, appropriate steps will be taken to delete it.

This Privacy Policy may be updated from time to time to reflect changes in legal requirements, business practices, or operational needs. Any updates will be posted on the website with a revised effective date. Users with questions about this policy or those who wish to exercise their privacy rights may reach out through the designated communication channels provided by the company.